Or you might join Toastmasters, to hone your speaking skills. Here is how your analysis might work: With 22 years of experience in firm management and as a legal marketing and brand strategy consultant, Kim brings knowledge of developing and managing strategic-level marketing and business development programs to small and mid-sized law firms.
The answer is simply, the LPQ is your one-sheet resume, with just enough details to diligence a conversation on a lateral partner.
Here are some common scenarios and strategies that have proven effective for many of our clients. If neighboring towns are very small, adding pages to the website to target that town or county will often make the firm show up there.
My fellow recruiters and I at Lateral Link have ample experience to guide you through the process, help craft your motifs and structure your plan effectively.
A State or Nation-Wide Niche Practice Firms that have a specialized niche practice area that they want to market across a wide geographic area have many options and strategies available.
Do your goals and objectives capitalize on these trends? The downside of being in a small town is that it may not have enough business to meet the ambitions of the practice. The Suburban Consumer Practice Law firms in suburbs of a large metropolitan areas are in one of the toughest situations from an online marketing perspective.
What legal needs might these clients have that your firm is not serving? Start implementing your strategies today. Budget and creative strategies are more important than ever, because one wrong step can mean thousands of dollars wasted. For example, if you have potential business in Mexico City and your current firm does not have a Mexico City office but the prospective firm has a strong Latin American practice, walk the prospective firm through how you plan to cross-sell an international platform to your current client base to service additional business you are leaving on the table.
Continuing the previous example, immigration law is filled with super specific acronyms and names for visas and procedures.
What are your personal long term goals? That said, remain confident without exaggerating. Further, since the firm works with clients nationwide they could look for opportunities to create content that focuses on both local and nationwide goals. The first step in the personal business planning process is to survey your situation.
That data can be used to do SEO content writing to try and gain visibility organically, so that there is no need to pay for every click to the website.
Then you could identify a mentor with experience building new practice areas. If this is the case, your business plan should focus on the long-term viability of your practice and envision a seamless succession plan to help the firm retain the clients after your retirement.
Think about creating a mission statement for yourself. The benefit of being in a small town is that with relatively little content, and minimal continued content growth, a firm can achieve decent search rankings by just having the site built properly and the initial pages optimized.
Because competition is relatively light, advertising expenses and copywriting demands are fairly low. Here we can tailor the campaign to blanket the country, but avoid highly competitive areas like Chicago, New York and San Francisco, where their potential client is more likely to work with a local attorney.
Lateral Link is one of the top-rated international legal recruiting firms. By blogging about client success stories the firm could create entries that mention their keywords and states or cities.
That might mean taking a leadership role in an association, writing articles and giving speeches. Michael Allen is Managing Principal at Lateral Link, focusing exclusively on partner placements with Am Law clients and placements for in-house attorneys.
On the paid front, a niche advertising campaign can be created that laser focuses on a group of keywords and phrases that are specific to the practice. Like any job interview, your goal is to communicate your potential, which means remaining cautiously optimistic while tastefully bombastic, i.
In the meantime, as you establish yourself with new and existing clients, it might be a good idea for you to establish an individual attorney marketing plan, either through an associate attorney marketing plan, or a partner business plan if you are a partner.
Determine where you want to go. Share it with us in the comments! Outline this section before you write to save yourself an hour of revisions. In summary, small town consumer firms use their main website content and local business directory listings to cover their home town.In the meantime, as you establish yourself with new and existing clients, it might be a good idea for you to establish an individual attorney marketing plan, either through an associate attorney marketing plan, or a partner business plan if you are a partner.
Increase your business development when we help you design and manage a customized monthly or quarterly Courting Your Clients campaign using proven legal marketing techniques. Legal Expert Connections, Inc.
to my previous Marketing Tip about Individual Marketing Plans.) Article writing and speech giving are good activities, as well. Make the Commitment to Yourself Of course, developing and implementing your Personal Marketing Plan requires non-billable time.
And, herein lies the dilemma for many lawyers. Marketing Plan: The marketing plan is your opportunity to demonstrate your long-term plan for growth with the company.
This section can easily span several pages and should include a market. Writing a Business Plan for Law Firm - Law Firm Business Plan Sample Business Plans for Lawyers.
New York City Bar Association Small Law Firm Committee. Robin Kravitz, Esq. A marketing plan must have a detailed description of the target market for your services, an analysis of the trends and conditions of that marketplace and how.
If a law firm has practice areas that traditionally work well with advertising (i.e. Family Law, Bankruptcy, Immigration, Criminal, Personal Injury, Estate Planning, Probate) in a town with fewer than 50, people, all of our marketing services offer value.Download