Consumers attitudes towards mobile banking in

Return to text 4. Return to text 5. Back to section top References 1.

Return to text 2. For comparability with prior years of the survey, the oversample was not used in computing the results in this report; therefore, respondents from the oversample are not included in table 1. Concerns about the security of mobile banking and mobile payment technologies are also frequently cited as reasons why consumers chose not to adopt these technologies.

The steady increases in the adoption rate among all mobile phone users, but more gradual rise in the adoption rate among smartphone users, suggest that smartphone adoption substantially contributed to the increased use of mobile payments.

Return to text 3. In addition, around one in five 21 percent of those with mobile phones and bank accounts indicated they do not know if their bank or credit union offers mobile banking, which may be consistent with a lack of interest in these services among a portion of the population.

The survey also included an oversample of non-Hispanic black and Hispanic respondents. Based on surveys conducted inthe Pew Research Center reported that 92 percent of U. As such, this might be an indication that financial institutions are increasing their marketing of existing mobile services as well as that more of them may be offering these services.

Here, the figures for mobile banking in the survey are expressed as percentages of mobile phone users with bank accounts. The measure of mobile payments in the survey is not directly comparable to those from prior years due to a change in the definition of mobile payments in the most recent survey.

The definition of mobile payments was revised for the Mobile Survey and is given on page 15 of this report. That said, the share who do not know if mobile banking is available from their bank has decreased from 28 percent inand 22 percent in A variety of factors could contribute to differences in the measures, including survey coverage and question wording.

The share that said their bank does not offer the service has shown less of a change percent in4 percent inand 5 percent in Results from a survey fielded by Pew in indicated that smartphone ownership rates were similar for the three largest groups: These figures differ slightly from those published in the report, which were calculated as a percent of all mobile phone users.

These concerns are described in more detail later in this report. Return to text 6. The definition of mobile payments used in the through surveys is included in footnote See footnote 3 for a link to the Pew report.

For mobile payments, among respondents with a mobile phone and respondents with a smartphone, respectively. Expressed as a share of all adults for comparison, smartphone ownership for the Mobile Survey was 67 percent of U. Because the Mobile Survey was conducted in English, omission of the portion of the Hispanic population who may not feel comfortable responding in English may contribute to differences in measures of smartphone ownership for this group.

In12 percent of mobile phone users and 23 percent of smartphone users reported using mobile payments. Similarly, other estimates in the text may differ from the figures presented in appendix C or from estimates published in earlier reports because a different subsample of the respondents was used for the calculation.

Expressed as a share of all adults for comparison, smartphone ownership rates for the Mobile Survey respondents used in this report were 65 percent for non-Hispanic whites, 63 percent for non-Hispanic blacks, and 74 percent for Hispanics.

For mobile banking, among respondents with a mobile phone and bank account and respondents with a smartphone and bank account, respectively.

Byusage of mobile payments had increased to 22 percent for mobile phone users and to 28 percent for smartphone users. Results of the,and surveys published in March,andrespectively are available at www. Throughout this report, percentages are calculated as a share of all those who were asked a question, including those who did not respond.

Use of mobile payments has also increased over time.Based on this review and on the premise that social media banking is an offshoot of both internet and mobile banking, it is hypothesized that perceived compatibility will have a significant effect on attitudes towards social media banking adoption.

Attitude towards Using Mobile Banking in Malaysia: A Conceptual Framework mobile banking among Sp anish consumers’ Attitudes towards Mobile Banking in.

Consumers’ Attitudes towards Mobile Banking in Bangladesh Mohammad Majedul Islam1 and Md. Enayet Hossain2 1 – Lecturer, Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh [email protected] 2 – Professor, Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh [email protected]

institutions compared to urban consumers, mobile banking services may be particularly convenient. However, there are also countervailing factors that could make usage less likely.

To learn more, the survey included an oversample of residents in rural areas. i The Analysis of Consumer Attitudes towards Online and Mobile Banking in Nigeria.

Uzoma David Chikwendu. Submitted to the. Institute of Graduate Studies and Research. Consumers’ Attitudes towards Mobile Banking in Bangladesh Mohammad Majedul Islam1 and Md. Enayet Hossain2 1 – Lecturer, Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh.

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Consumers attitudes towards mobile banking in
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