Maxi-Mini Strategy How can you take advantage of your strengths to avoid real and potential threats? Another perspective of the balanced scorecard that needs to be analyzed is the customer perspective. In this scenario, a number of low cost airlines began to make their presence felt in the industry Refer Exhibit-I for a note on low-cost airlines in the US.
So now the question is, can you continue it?
It is not intended to illustrate either effective or ineffective handling of a management situation. Differentiate itself from other airline companies; there are a lot of airline companies and this causes intense competition. However, not all the start-ups succeeded. Also in the case it became clear that JetBlue faced problems with mass cancellation.
Starting From Scratch - Case Analysis Executive Summary JetBlue Airways, the latest entrant in the airlines industry has gone through the initial stages entrepreneurial and collectivity of the organizational life cycle rapidly under the successful leadership of David Neelman.
They also provide services such as extended legroom and priority boarding to frequent flyer customers.
Mini-Maxi Strategy How can you use your opportunities to overcome the weaknesses you are experiencing? Southwest Airlines, the highly successful year-old discounter, was the inspiration for most of the low-cost start-ups. However if JetBlue makes sure that they offer their product in an exclusive way the company will win customers.
Besides, the company had to deal with major system issues in regards to the baggage-handling system, online rebooking system, the sabre airline solution applications which caused significant delays in daily operations and lead to dissatisfaction among customers.
Also the deregulation of international air travel and loosening laws and regulations are opportunities for JetBlue.
JetBlue uses a Hybrid Carrier model that gives the airline company a niche in the industry by allowing low cost to the customers without depriving them of a full service flight.
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. If we compare the strengths and opportunities of JetBlue, some of the strategies they could implement are: However, JetBlue has yet to merge with an American airline, which gives them the ability to stick to their low-cost fares with the feeling of flying on a full service flight.
With this ability JetBlue has grown from having 12 destinations in to 75 destinations in that include Puerto Rico and 12 countries in the Caribbean and Latin America. Mini-Mini Strategy How can you minimize your weaknesses and avoid threats? If they improve this experience and keep focusing on being a low-budget company they will win more customers.
Some of the technological activities that JetBlue planned include state-of-the-art revenue management system, paperless tickets etc. How can we continue what we have started?JetBlue implemented Case Analysis Strategic Management BMGMT JetBlue grew steadily between and pre-assigned seating and a selection of firstrun movies available from Fox InFlight on flights longer than two hours.
By December. the first JetBlue flights departed from New York to Fort Lauderdale. Southwest Airlines Case Summary Southwest Airlines was originally named Air Southwest. It was started on March 15,by Rollin King and Herb Kelleher.
Southwest Airlines is an American low fare airline based in Dallas, Texas. As of December 31,the company had a fleet of Airbus A (average age: years) and 53 EMBRAER aircraft (average age: years).
JetBlue is an extremely low cost passenger’s airline that provides high quality flights to its numerous customers.
JetBlue provides high standard flights with costs from one route to another. Executive Summary JetBlue Airways, the latest entrant in the airlines industry has gone through the initial stages (entrepreneurial and collectivity) of the organizational life cycle rapidly under the successful leadership of David Neelman.
Jet Blue: A Strategic Management Case Study 1. Prepared by Roll Number FawadHussain, Case Study No 18 Page: Strategic Management by Michael A Hitt 2.
INTRODUCTIO N 3. INTRODUCTION • Incorporated in Delaware in August • David Neeleman 1st founder,Februaryunder the name "NewAir. We will write a custom essay sample on JetBlue Case Analysis specifically for you for only $ $/page.
Order now The following graph is an evaluation of JetBlue Airways and Southwest Airlines based on financial information found on the companies’ income statements, balance sheets, and cash flow statements.Download