Oracle developed The Modern Finance Leader blog series to establish itself as a leader in the world of finance. The campaign also included a two phase nurturing program. To promote the launch of its new brand, OptumIQ, Optum created Data In Focus, an event to attract decision makers and influencers in person and via a livestream.
Maybe host an event or go out and meet them. Through the development of a content hub featuring original research, blog posts, listicles, infographics and event presentations, the goal was to educate companies and suppliers about expense management and technology.
According to Dove, women were inspired by their message. A health services business, created an integrated marketing campaign to support the launch of a new solution, support sales and build thought leadership.
Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Oreo — Smart content planning and timely delivery Oreo is another brand that is known for their creative social media marketing. While many B2B companies have had difficulties adapting to content marketing and social media marketing, others have been making headway and significant progress.
Content marketing is an essential part of the marketing mix, but LinkedIn also has much more to offer. No information is required. InCisco continues to be a leader in the social media and content marketing spaces.
This initiative included creating a series of blog posts answering common buyer questions on digital twins and threads. The electronic product distribution company created a specific social hub, spanning four different languages, having the purpose of being a collaboration and engagement hub for Electronic Design Engineering.
Fedex is a great example of this, showing images of their trucks always on the move. This is a great example of thinking slightly outside the box.
This gives you time for any ad hoc creative to be done, such as jumping on real-time events like the Oreo blackout example above.
These profiles are split out by language e. Marketers at companies all over the world are planning, implementing and optimizing customer and content centric marketing programs that are achieving results. The assessment enabled Uberflip to provide their sales team with better MQLs and gain more information about existing accounts.
Knowing your audience is the only way you will engage with them. Exceeded reach goal by 4x Exceeded conversion rate goal by 7. Airbnb is all about accommodation. The successful campaign earned a Nutella does the same and it works.
To position itself as a thought leader of VoC solutions, a white paper was developed helping to define and validate VoC with research, offering how-tos and tips for lowering costs.
To reach small businesses, monthly nurturing emails were created along with landing pages and microsite where interactions with content Social b2b case studies placement in an accelerated nurture with top 10 lists, how-to guides and other resources. That way you can check what events are coming up and plan content around them.
The assets supported 22 solution topics across 10 global programs. The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company. In order to help scientists and research leaders at research and development organizations define important problems and highlight the opportunities additional time could give them, CAS, a division of the American Chemical Society, developed the Where Does Your Time Go?
A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets white papers, checklists, product pages, ebooks, case studies and content to welcome new clients and provide upsell, cross-sell opportunities. As part of a wider marketing strategy and customer engagement strategy, various social approaches were taken, resulting in greater site traffic, alongside increased brand awareness and lead opportunities.
Nutella is just a chocolate spread yet they manage to have fun with it. After a multi-pronged campaign that included a quarterly content plan, a blog, a renovated website, a series of white papers, and more, the company earned back its marketing investment in 3 months.
They must have a big design team to produce their content, but it works! Its presence on each network is tailored to that platform, so for example on LinkedIn it promotes job vacancies and publishes articles about the work culture within the business, while on Instagram it encourages followers to post photos of its ships using the hashtag Maersk.
Their social media presence is as strong as ever:This collection of B2B case studies focuses on how B2B companies are learning to use content marketing and social media.
While many B2B companies have had difficulties adapting to content marketing and social media marketing, others have been making headway and significant progress.
38 B2B Content Marketing Case Studies for Lee Odden B2B Marketing, Content Marketing There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea.
In this post you will see 3 Successful B2B Social Media Case Studies and learn why they worked so well. B2B marketing can be extremely tricky.
Since traditional marketing methods don’t really work when you’re marketing to those with the technical knowledge and expertise to assess the product. B2B marketing, Content marketing, Digital marketing, Social media marketing, Social media strategy Do you read social media marketing case studies for inspiration?
It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the biggest brands out there. Digital Marketing Case Studies are a great way to learn more about marketing – especially in the B2B sector.
But impressive digital marketing case studies are sometimes hard to find.
If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.Download