Do not include compliments, however nice, given by people who do not have concrete credentials in the fieldfans or family members, for example. Are you ready to promote and sell your book?
In addition to your hard-copy media kit, consider creating an online version that members of the media can download or read online.
A receptionist can give you some idea of when your salespeople are doing something right based on how many callers ask to speak to them in a given week. Pick questions that contain unique and interesting answers. Stay away from intangible, overly descriptive statements such as "an artist whose work is taking the nation by storm.
Discuss the implications these situations can have. Competitive Intelligence on a Shoestring 3. Look at this page as a guide for the press kit. Many press kits include a folder with pockets that hold brochures, press releases, price sheets and other information. Book Awards and Honors should also be included in this section.
It should be target-specific and include all of the relevant information that both readers and book buyers need. Provide industry statistics from a trade association, government agency or university to support your claims. Include quotes only from credible sources, such as industry experts and veterans.
The cover image can be as simple as your company name, logo and slogan. This could include saving money or eating healthier for consumers, or decreasing costs, improving productivity or increasing sales for businesses.
Keep the bio concise and short. Keep in mind many of these reviewers sometimes give negative reviews, but often there is still a snippet that can be helpful.
He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards.
This requires organizing your information in an easy-to-read, easy-to-understand way for media outlets to use. Give a solution for consumers or businesses and explain how you provide the best product or service to deliver the solution.How to Write a Bio for a Press Kit.
A press kit refers to the promotional materials that are distributed to the press to generate publicity for a person or business. One of the components of a press kit is a bio. In many cases, public relations specialists write bios and put together press kits, while some people or.
How to Create a Press Kit by Sam Ashe-Edmunds - Updated September 26, Creating a press kit requires not only putting together a message you want the public to read or hear, but also presenting it in a way that increases the chances your information will be communicated correctly.
A press kit is a collection of written materials designed to introduce an expert or a company to the media. Often these materials are contained in an attractive folder and accompanied by a cover letter.
A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers.
Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. Crafting an attractive and informative press kit is a whole new beast in the digital era.Download